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| SSi Announces Director of Creative Services Appointment New Addition Expands Breadth of Atlanta’s Premier Live Event Production Company FOR IMMEDIATE RELEASE MARIETTA, GA June 20, 2009 SSi Production Services, Inc., (SSi), a brand communications and event company with more than 25 years in the world of experience marketing, has named Robert Berry as Director of Creative Services, broadening the offering SSi has brought to Fortune 500 clients across the US. A seasoned marketing and communications innovator with global experience, Mr. Berry provides extensive and innovative thinking in the global communications industry garnered from a decade and a half in the realm of corporate marketing and brand communications strategy. Always on the forefront of the marketing industry, Robert provides an acute sensibility to creative brand strategies across target audiences and focused initiatives for a broad array of client programs. SSi’s clients include The American Football Coaches Association, Emory University School of Medicine, JDA Software, Georgia Tech and nationwide leaders in the Healthcare IT market. Prior to joining SSi, Mr. Berry was a Content Provider and Brand Editor for a Web 2.0 project targeted at the fastest-growing demographic in the U.S., providing a wide variety of popcultural and informational components within a digital/interactive Internet-based marketing platform. In addition, Robert was an Independent Creative Director, spearheading projects for companies in the South, New York and the Northeast. Previously, Mr. Berry was a Creative Director with George P. Johnson (GPJ), one of the world’s leading marketing companies. There, his clients included British Telecommunications, Citrix, Chrysler, IBM, Johnson & Johnson, Lenovo (Beijing 2008 Olympics), Motorola, RIM (BlackBerry), Texas Instruments, T-Mobile and Toyota, and he worked within the corporate strategic marketing efforts for George P. Johnson. With Jack Morton Worldwide (JMW) in Boston, part of The Interpublic Group of Companies, Inc., his clients included The Boston Chamber of Commerce, The Boston Globe, Circuit City Stores, Inc., The Gillette Company (P&G), Harvard University, Latina Magazine, Liberty Mutual, RSA Security, Serono, SimplexGrinnell, Subway Restaurants, Waters Corporation and Weber Shandwick Worldwide. Before joining the JMW Boston team, Mr. Berry worked in Atlanta leading the Creative Department at Aspen Productions, with clients such as AFLAC, Aloette Cosmetics, AirTran Airways, Cryolife, Delta Air Lines, Fitzgerald & Company, the Georgia Department of Industry, Trade and Tourism, Georgia Natural Gas, Georgia-Pacific, Georgia Tech, Internet Security Systems, Microsoft, S1 Corporation, Sodexho and SunTrust Banks. Projects included principal executive program development with corporate leaders such as AFLAC’s Senior VP and Director of Marketing Joe Kuechemeister and CEO-level executives such as AirTran Airways founders Lewis Jordan and Robert Priddy, and AirTran President Bob Fornaro. Prior to joining Aspen, he was Creative Director, Corporate Brand Strategy for five years with JMW in Atlanta. There, he provided strategic direction in projects for clients such as AFC Enterprises, Inc., America Online, AOL/Time Warner, Bank of America, BellSouth, Brown-Forman Beverages Worldwide, The Coca-Cola Company, Deloitte & Touche, GlaxoSmithKline, The Home Depot, J.D. Edwards, Monster.com, Publix Super Markets, Solvay Pharmaceuticals, Sports Illustrated, Stiefel Laboratories, Turner Broadcasting (TBS Superstation, TNT) and the University of North Carolina. Mr. Berry has also provided content and creative direction for CEOs and senior corporate executives and directed brand communications programs from Atlanta to New York, including projects for The Home Depot, Publix Super Markets, and with political commentators such as Mary Matalin and James Carville, and sports and entertainment celebrities including Terry Bradshaw, Tom Selleck, Lauren Holly, Marcia Gay Harden, Patrick Stewart, David Alan Grier and Jerry Seinfeld. Mr. Berry was also a Feature Writer and seasoned pop-culture observer for the Atlanta Journal-Constitution (AJC), where he covered Presidential conventions, local, national and international issues ranging from crime, drugs and AIDS to fashion, pop culture, film and the arts for the AJC, a Pulitzer Prize-winning major metropolitan daily newspaper during the 1980s through the early and mid-1990s. Contact: |
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